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DOCUMENT WORKS PRESENTS
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3
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Greg Buckingham
The Way I See It
 

Whether you have a glass-half-full or half-empty perspective on life, there are small things you can do daily to gain a more optimistic attitude, which can also significantly impact your physical and mental well-being. Here are a few examples:

  • Focus on being present in the moment. Stop worrying about things outside your control, such as reliving past experiences or worrying about the future.
  • Express appreciation for family and relationships, pets, a helpful coworker, a hot shower, your favorite snack, nice weather, your home, etc.
  • Add humor to your life by watching your favorite funny television show or movie, telling a joke to family or friends, and spending more time with people who bring you joy and make you laugh.

Here’s the way I see it: George Bernard Shaw said it best: “Both optimists and pessimists contribute to society. The optimist invents the aeroplane, the pessimist the parachute.”

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Idea
Idea of the Week
3 Types of Referrals That Will Grow Your Business
CREATE GOODWILL AND GENERATE MORE LEADS

Business referrals are a powerful tool for growing your business and creating goodwill among other business owners in your community.

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Referrals can result in speaking engagements, blog posts, webinars, and other opportunities that position you as an expert. Working with other businesses in your community can help you promote each other's efforts and increase your market share. Since referrals are free, they can double your leads for the same amount of money as traditional advertising.

In his book, "Niching Up," Chris Dreyer discusses using referrals to generate more business and offers advice on how to do so effectively. There are three primary ways to use referrals to grow your business: client referrals, complementary service referrals, and competitor referrals.

1. Client Referrals

Client referrals are the most straightforward way to get referrals.

If you've delivered the desired outcome to your clients, they will likely be excited to tell others about their positive experience working with you. It's essential to have systems and strategies to encourage clients to provide referrals, such as posting online reviews, using printed referral cards, or making a video testimonial.

You'll naturally receive more referrals if you're good at your work.

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2. Complementary Service Referrals

Complementary service referrals involve partnering with other businesses that complement your services.

For example, if you own an art gallery, you may partner with a framing company to offer your clients a complete custom framing package. This type of referral can be mutually beneficial and help build relationships with other businesses in your community.

3. Competitor Referrals

Competitor referrals may seem counterintuitive, but they can be beneficial in certain situations.

For example, if you're not licensed to do business in a particular state or region, you may need to refer a client to a competitor. Similarly, if you're too busy to take on a new client, referring them to a competitor can help ensure they promptly receive the service they need. Finally, if you or your staff are not clicking with a particular client, referring them to a competitor may be the best solution.

When referring clients to competitors, it's important to give them options and let them make the final decision. Different agencies have different offers, and what's best for each individual is subjective and based on the prospect's specific needs. By offering referrals to your competitors, you can build goodwill and establish yourself as a trusted resource in your community.

Referrals = Relationships

Building relationships with other businesses in your community is essential for getting referrals and growing your business.

Take the time to get to know other businesses in your niche and refer clients to other niched companies that specialize in areas you don't offer. By building relationships with your competitors, you may even receive referrals from them in the future.

See more great ideas like this!
Click here to visit the Document Works - Ideas Collection.
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MARKETING
Marketing Tip
Marketing Typography Tips
COMMUNICATE YOUR BRAND'S PERSONALITY

Typography is a powerful tool in graphic design, especially in marketing. The right fonts can evoke emotion, build credibility, and convey your brand’s unique personality. Here are some tips for leveraging typography effectively in your marketing efforts:

  1. Align with Your Brand Identity: Select a font that aligns with your brand’s personality, maintains a professional appearance, and remains legible across various sizes. For instance, Helvetica offers a timeless, professional look, while Marvin’s distinctive glyphs can add a playful, modern touch.
  2. Create Visual Hierarchy: Use typography strategically to highlight the most important parts of your message. Large, bold fonts can draw attention to key phrases, and mixing fonts can add visual interest to capture your audience’s attention.
  3. Mix Font Styles Thoughtfully: When combining fonts, stick to two or three complementary styles. A strong header font can create a focal point, but use a clean, simple font for body text to ensure readability. Consider contrasting serifs with sans serifs for a balanced and dynamic look.
  4. Maintain Consistency: Consistency is key in typography. Using different fonts for each headline can create confusion and make your design appear cluttered. Stick to a few fonts to create a cohesive and polished look.

Need expert font recommendations or help crafting a design that wows your audience? We’re here to assist! Feel free to contact us anytime. We look forward to collaborating with you.

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Uncommon Product
Promotional Sign Toppers
GRAB ATTENTION AND PROMOTE SALES AND DISCOUNTS

Promotional sign toppers are a great way to grab attention, promote sales and discounts, and identify exclusive brands and product categories on clothing racks, display shelves, table tops, and other retail displays.

Sign toppers typically extend above a sign frame and commonly use words like “SALE” or “CLEARANCE.” They can also offer more detailed information, including specific discount percentages or a flat cost, such as “all items only $5.” Sign toppers can also be used to display brand names, such as Levi or Silver jeans, or identify the type of products on your display, like “Sterling Silver Jewelry.”

Sign toppers can be created in any size, shape, or color and include many eye-catching finishing touches, such as spot UV high-gloss coating, varnish, foil stamping, metallic ink, and more.

Let us know if you’d like more creative ideas to help your retail promotions get noticed!

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TECH
Tech Tip
Reset Your Netflix Suggestions
IMPROVE YOUR NETFLIX RECOMMENDATIONS

Did you know that Netflix uses your viewing history to recommend similar content? While this often works to your advantage, making you aware of similar shows you will potentially enjoy, it can negatively alter your suggested content if you watch a show you dislike.

Here’s an easy way to hide titles from your Netflix history so it won’t influence your future suggestions.

  • From a web browser, log into your Netflix account.

  • Go to your Account page and scroll down to Manage Profiles.

  • Choose the profile you want to edit.

  • Click Viewing Activity.

  • Click the Hide on the far right, next to the episode or title you want to hide.

After 24 hours, the titles you hid will no longer appear as titles you have watched and will no longer be used to make recommendations unless you watch them again. They will also be removed from the Continue Watching options. To reset your entire viewing history, select the Hide All option at the bottom of the page and confirm.

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Fun
Fun@Work

Spotlight Recipe

Retta’s Short Ribs

Did You Know?

Fascinating Frog Facts

Printing Quiz

When your printer talks about compression, they really mean...

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