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DOCUMENT WORKS PRESENTS
OCT
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Document Works
The Way I See It
 

The Snake and the Saw

One night a curious snake was out looking for food and entered a carpenter’s workshop. The carpenter, who was not very organized, left several tools lying on the floor. One of the tools was a sharp saw. As the snake was snooping around the shop, he climbed over the saw and got a small cut. Assuming that something was attacking him, the snaked turned around and bit the saw so hard that he cut his mouth. This made him angry and he coiled his body around it and attacked again and again and again until the saw was covered in blood and appear to be dead. The snake died from his own wounds.

Here’s the way I see it: Sometimes when we are focused on trying to hurt others, we only wind up hurting ourselves. We’d love the opportunity to work on your next important printing project… with happiness guaranteed!

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Idea
Idea of the Week
Three Ways to Make Your Images Pop
DESIGN THAT POPS

Have you ever heard the expression, “a picture paints a thousand words?” It’s true. While words can limit our ability to communicate ideas effectively, even a split-second glance at an image can convey volumes of information. Whether you’re a marketer or a design specialist, it is essential to employ tactics that add power and clarity to your communication.

Here are three techniques you can experiment with in print marketing to amplify your visual messages:

Signs

On a basic level, signs are the combination of a word and a picture to create meaning.

Bleed, No Bleed

What comes to your mind when you see a red plus sign, an image of a dog with a slash through it, or a photo of a distressed person clutching their neck with two hands? Signs convey simple, universal ideas that viewers can understand immediately. Even colors themselves can have inherent meaning! Signs are especially helpful when communicating with mass audiences at a glance.

Typograms

A typogram refers to the deliberate use of typography to express an idea visually.

Magnify Glass

For example, the word “half” displayed with only the top half of each letter showing might imply an eraser effect. The word “volleyball” with the “o” popping out above the text brings a playful, spirited message. Typograms use basic visual enforcement to add subtext to the words you display. Logos, taglines, or custom envelopes are a great place to put typograms to work.

Symbolic Imagery

While signs communicate a very straightforward message, many images have connotative meanings with far more complexity.

Womens Eye

While a house denotes a place where you live, a home has far greater connotations (like family, security, and love). A subject, the objects surrounding it, and the editing techniques you use can all play a role in the cognitive messages you bring. Consider these examples:

  • Cropping a woman’s face to only the eye can make viewers wonder what she is thinking
  • Cropping a man’s body to only his head and shoulders may suggest he’s leaning in to hear more
  • Inverting colors may insinuate a flashback scene or a memory
  • Increasing contrast between the back and foregrounds might indicate the object behind a person is about to surprise them
  • Larger contrasts or color saturation can elicit feelings or arousal or cheerfulness
  • Increased sepia tones can give an aged or vintage look (like a photo carried in a wallet)

While language can limit our ideas, an image communicates on many different levels. Proficient designers know the more clarity or complexity you bring to your print pieces, the greater impact you will have on your target audience. Use signs, typograms, and symbolic imagery to add emotional weight, to increase the efficiency of your communication, and to achieve a greater return from your marketing dollars.

See more great ideas like this!
Click here to visit the Document Works - Ideas Collection.
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MARKETING
Marketing Tip
Promote it with a Postcard
A VERSATILE AND AFFORDABLE MARKETING TOOL

Postcards are a versatile and affordable marketing tool that can boost recognition and sales. Because postcard coupons don’t have an exterior envelope, they grab attention with a bold message and get to the point quickly. Here are a few creative postcard ideas to consider for your next marketing campaign:

  • Express your gratitude by sending a postcard with a handwritten thank you note.

  • Design your postcard as a coupon to help increase sales.

  • Use postcards as a tradeshow pre-mailer, with a convenient tearaway portion to drop at your booth for a chance to win door prizes or other giveaways.

  • Demand attention with a folded or oversized postcard, which also has more room for information.

  • Extend the life of your mailing with a tearaway reply card, information request form, or business card.

  • Save on postage and envelope costs by designing your newsletter, brochure, or catalog as an oversized postcard.

  • Create a “we’ve missed you” or product reorder reminder campaign to help reactivate old customers and boost sales.

  • Consider adding a magnet to the back of “save the date” postcards to increase their staying power.

  • Create a monthly product spotlight postcard campaign that highlights various products or services you offer, and includes a coupon discount.

If you need help creating the perfect postcard your customers will love, let us know today!

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Uncommon Product
Rethink Your Business Cards
A NEW TWIST ON AN OLD CLASSIC

Who says business cards have to be boring? If you’d like to put a new twist on an old classic, why not try turning your business card into a label or a magnet? Label or magnet business cards offer alternative ways to creatively distribute your contact information.

When printed on a label, you can easily affix your business card and ensure it won’t get lost or misplaced on product samples, literature, packages, booklets, quotes, envelopes, etc.

When printed on a magnet, you provide a convenient way for your contact information to be readily available and ensure front-of-mind awareness.

If you’re interested in label or magnet business cards but aren’t sure how often you would use them, try ordering a small run of 50 to 100 using the same template as your conventional business cards. It will be fun to get customer feedback and will be less expensive to see if this creative idea is something you’ll stick with!

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TECH
Tech Tip
Easy Apps for Visual Storytelling
CREATE SHORT AND ENGAGING VIDEO SNIPPETS

Here are a few apps that make it easy to create short and engaging video snippets for social media and marketing content:

  • Adobe Spark is a free online and mobile graphic design app which allows you to create beautiful images, videos, and web pages easily.

  • Lively enables you to convert live photos to GIFs and video.

  • Canva Animations adds animation to simple design. Just create your design, go to “Download,” and select “Animated GIF/Movie” from the drop-down menu. From there, you can choose an animation style and download it as a GIF or movie. Note: the app works best with the simple Canva templates. If your design is too complicated, Canva may not offer the option to animate it.

  • Ripl can be used to create animated, eye-catching posts and short video snippets. Choose from 200+ animated designs to easily create posts that fit your unique brand. You can add your photo(s) and text, choose a design template, customize the post for your business, and share in one tap to your social media accounts.

  • Apple Clips (available on iOS only) is a basic video tool for making short videos with added text, effects, graphics, and more.

  • Quick is Go Pro’s super simple video creation tool which allows you to create cool videos quickly.

  • Videorama makes editing video easy and will enable you to add transitions, use stock videos and images, edit the video length, add transitions, add music, slow or speed up video, and more.

  • Boomerang is a short video snippet that repeats.

  • Rewind is an app that shows your video content in reverse.

If you’d like help creating stunning print marketing materials to complement your social efforts, give us a call today!

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Fun@Work
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An irreverent look inside the world of business and finance.

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